I’m just going to say it now. I think the 2014 ProBlogger Training Event changed my “blog life”. I mean not drastically yet but I am incredibly excited about my refreshed energy, enthusiasm and renewed outlook for Mimi Must Try after attending ProBlogger at QT on the Gold Coast back in August. To reiterate my Photoblog post it really was an incredible two days filled with inspiration, networking and serious food thanks to the amazing kitchens at QT.
In a nutshell, the past few months have raced past me with a whole lot happening in my life and not a whole lot of love on the blog. I blamed “I just don’t have enough time” far too often and continued to fall further and further behind (case in point I’m only just getting to these posts now…and ProBlogger was, what? Almost four weeks ago?! Fortunately, spending two full days surrounded by passionate, like-minded bloggers and listening to the success stories of all the amazing, talented speakers, I was able to be completely absorbed by all things blog and did some serious blog-soul-searching.
I had been hoping to uncover some sort of golden nugget about blogging and how people fit it all in. To be part of the inner sanctum and discover the secret to blog-life-balance and how bloggers can create great content and grow a sense of community…as well as have a full time job and a life somewhere in the mix. But the reality was fast hitting home that these sentiments are shared and felt everyday by pretty much everyone throughout the blogging community. Everyone is pushed for time; everyone is juggling other commitments, everyone is busy…go figure!
So how then if everyone felt this way, did bloggers get past it and get ahead? My passion was still there but the reality was one single published blog post in the past four weeks. I was clearly just stuck. It wasn’t until I heard one of the (again incredibly inspiring and successful) speakers say,
Once upon a time we used to ask each other “How are you?” and then the response was always “Busy“…well now it’s gone beyond that and it’s “How are you, busy?”. We know we’re busy, we’re all busy. It’s a busy, busy life…[but] you make time for things you love. If you love something, you’re already doing it! So if you’re prioritising other things then you probably don’t want it enough – Maxabella from maxabellaloves.blogspot.com
It was that statement that struck a cord and forced me to look at what I was doing. If I had to diagnose the issue I would say I had been suffering from blog confusion, which led to procrastination that then led to feeling behind, which in turn meant I felt like I never had time and couldn’t face the giant list that awaited me. Finally, pieces of the puzzle were coming together and I feel like now, after a few weeks of work-shopping and brainstorming, I know what direction in which I want to steer MMT.
Now that I have that all off my chest, let’s get to what you probably started to read this post for – the three most valuable pieces of blogging wisdom I picked up at ProBlogger Training Event 2014…
1. You make time for the things you love
As mentioned above, you’ll find no golden nugget or quick fix here – it’s the same for everyone. We’re all time poor, we all have other commitments and we all wish we could do more than is physically possible. The key is just really good time management. You schedule it. You priortise it. You use every spare moment you can. On the commute, during your morning coffee, when you get home from work or when you wake up in the morning...You have to make decisions about how you allocate your time, stick to a plan and optimise for best output.
Time is one of the biggest challenges we all face as bloggers…you just can’t do it all. You have to make choices. – Christie Burnett from childhood101.com
Spend your time wisely on doing things and finishing them. It’s all very well and good to have a million and one ideas – in fact embrace it! – but you’re not providing any value in having 20 unfinished projects or posts (again, feeling very, very guilty as I stare at my overwhelmingly expanding drafts folder…)
Half done projects litter the most well-intentioned life. – Maxabella from maxabellaloves.blogspot.com
So commit to closing the loop and finishing everything you start. And if you really love it, you’ll make time to do it.
Credit: The Everywhereist
Credit: Maxabella Loves
2. Always remember the three C’s
Consistent. Content. Creation. It doesn’t matter if you post once a day, or once a week. You need to be creating content regularly and post consistently. (Guilty. As. Charged. My posts can be a erratic as a shopping trolley with a bad wheel in the car park…) If your readers don’t know when content is coming and what they can expect, they’ll find it harder to follow what you’re doing and ultimately will be less inclined to engage. You need to be creating great content but also post what you create as often and as routinely as possible.
Credit: Chris Ducker
3. Be YOU
It’s so easy to be sidetracked by what other people are doing and making comparisons, but always remember what is important, which is focusing on what you can offer the world. Because only you can offer you.
No matter what niche you’re in you can and should build a personal brand…when you build the business of you, no one else can copy it. It’s 100% original. – Chris Ducker from chrisducker.com
So build your brand. Build content for your audience that’s original, inspirational, educational and entertaining and stay true to yourself. Know that what you’re doing is adding value and believe in it wholeheartedly.
Credit: The Everywhereist
Where to from here?
MMT was born a lifestyle blog which, as time progressed, developed into featuring mainly food-related content. I will of course continue to write about food and share restaurant and venue reviews as well as interviews with inspiring locals because these are things I love…but I’ve realised I want to be covering all the things I love.
So, with this in mind, from now on expect to see more lifestyle orientated posts here on MMT with more content around wellbeing and health, more event guides and travel tips, more musings on shopping and style as well as my two cents when it comes to the digital world (being in the marketing game I hope I have some useful things to share!).
To sum it up? MMT embraces FOMO and navigates it through a world of food, travel, wellbeing, style and inspiring people. It’s a blog about life, and trying absolutely everything in it.
P.S. If you have any feedback on anything mentioned above – whether it’s about #bloggerproblems, if you’re looking for more insights from what I learnt at ProBlogger or if you have any comments on the new direction for MMT – please comment below or flick me an email, I’d love to hear from you!