I LOVE summer. The scorching heat, the salty-air smell of the beach and the endless hours spent soaking up the sunshine is, to me, the epitome of Aussie summer. It means exercising outdoors, constantly donning short sleeves, enjoying balmy evenings and indulging in fresh seafood, summer berries and thirst-quenching smoothies. Plus, who doesn’t love that natural summer glow? (I call it getting my dose of Vitamin D). It’s also probably why I love Brisbane so much – the weather is unbeatable. Even as we approach autumn I know there is plenty more sun to be had.
Those who follow my Instagram will know that I adore my beach and river walks followed by long, drawn-out coffees. It’s my morning priority – and this summer has been no different…
I am ashamed to say, however, that despite my awareness of how damaging the sun can be, I don’t always apply sunblock :S Blame it on my haste to get out the door and start my workout or my dismissive belief that I’m not going to be out long enough to get burnt because I’m wearing a hat and sunglasses, but I do tend to overlook the importance of “slopping on sunscreen”. That’s why when I watched the latest video for the NIVEA Sun campaign I felt an overwhelming urge to go out and buy a bottle! It was a rather scary wake-up call.
For those of you who haven’t seen the video yet (which was an amazing collab. with American artist Thomas Leveritt and uses a UV camera to show the impact the sun has on the skin) check it out below (if you can’t see it just hit refresh):
Watching this made me immediately want to share it and so it was sent straight to mum (aka beach-walk-partner-in-crime) with the knowledge that back in her bikini days she would slather herself in baby oil and bake for hours. Her reaction was pretty much identical – although she had the excuse of not actually having access to sunblock back in the day…
“I remember NIVEA before there was any such thing as sunblock! Your Grandma had this small, round metal tin of NIVEA Creme that she would apply to our nose, cheeks and shoulders when we went to the beach as children. Even though it wasn’t sunblock we weren’t allowed in the water until she’d finished with us. You had to peel back the foil and it would always get completely covered in sand. Seeing NIVEA 50 years on in this light (pardon the pun) is reassuring! Although I’m not sure I’d want to see what my skin looks like now under UV…”
Nor do I. At least not until I’ve smeared NIVEA Sun all over my face.
#takecaregivecare and look after your skin in the sun! Just make sure you always read the back use only as directed on the label.
This post is sponsored by NIVEA. All views (and the bottle of sunblock!) are most definitely my own…and mum’s. Not the sunblock though. She’ll have to buy her own.